BRAND MANAGEMENT Assignment Example | Topics and Well Written Essays - 2000 words

BRAND MANAGEMENT - Assignment practice sessionIn other words, the visit of a defect depends on what customers perceive and feel about it. stigmatize image is very strongly related to brand awareness, because customers are unlikely to have any image of a brand that they are unaware of. In this highly competitive commercial environment, it has become domineering for corporate organizations to distinguish the products and services offered by them from that of their peers. As a result, brand awareness, brand image, and brand ontogenesis strategies have become an integral part of the present day business organization in create their brand equity.Adidas, a German sportswear producer, was instituted in the year 1920 by Adi Dassler. The business started off as a sm every last(predicate) workshop, but it transformed over the years into a renowned large quite a little and turned out to be one of the foremost sportswear brands in the world. The products of the company equal of sports sh oes, sports shirts, bags, and all other sports related goods and equipments. The Adidas Group comprises of three major brands, such as adidas, Reebok and TaylorMade. The figure below illustrates the brands that comprise the Adidas GroupDespite the fact that brand image development is undeniably a grave altercate to brand managers, there has not been much research to assist brand managers in making a choice between different strategies. There are large numbers of researches that have been accentuated on brand personality (Okazaki, 2006 Venable & Rose, 2003). Nevertheless, the most important focus of these researches has been on the consequences and outcomes of brand personality or on symmetry factors. There have not been much studies revolving around how brand personalities are build up as well as how they can be augmented.There are a numbers of constituents that are call for during the process of branding, and brand personality is one of the crucial elements. By bestowing a brand with a certain(prenominal) personality, brand managers attempt to